Marketing value of blogs deeply estimated
According to a study, one in five people are among the broadest user base of blogs, while only 4 % are regular users.
Three quarters of Internet users know
Blogs. However, only one in five people belong to the widest circle of users. The
an online survey conducted by the German market research institute
Fittkau & Maass survey, in which around 100,000 people from
Germany, Austria and Switzerland. As
regular visitors to blogs, only 4 % described themselves as
Blog operator 2 %. "The results highlight the importance of weblogs for
marketing purposes in the right light again," explained
Managing Director Susanne Fittkau told the online news service
Press release. The explosive spread of weblogs has had a
hype, writes Pressetext. Marketing experts have been
bandwagon and would have seen potential in the use of blogs as a
online marketing platforms. For Fittkau, however, one thing is clear:
Due to their limited reach, web diaries are not suitable as a
mass marketing medium. One advantage, however, is that they can be used for specific
Effective target group marketing with low wastage
could be used: "The typical weblog visitor is under 30
years old, tech-savvy, politically and culturally interested and counts
intensive users of the Internet."
Blogs. However, only one in five people belong to the widest circle of users. The
an online survey conducted by the German market research institute
Fittkau & Maass survey, in which around 100,000 people from
Germany, Austria and Switzerland. As
regular visitors to blogs, only 4 % described themselves as
Blog operator 2 %. "The results highlight the importance of weblogs for
marketing purposes in the right light again," explained
Managing Director Susanne Fittkau told the online news service
Press release. The explosive spread of weblogs has had a
hype, writes Pressetext. Marketing experts have been
bandwagon and would have seen potential in the use of blogs as a
online marketing platforms. For Fittkau, however, one thing is clear:
Due to their limited reach, web diaries are not suitable as a
mass marketing medium. One advantage, however, is that they can be used for specific
Effective target group marketing with low wastage
could be used: "The typical weblog visitor is under 30
years old, tech-savvy, politically and culturally interested and counts
intensive users of the Internet."
