"A relaunch is not enough to solve all the problems"
Tribune de Genève and 24 Heures have not achieved the success they had hoped for with their new formats among readers. Edipresse CEO Tibère Adler announced changes in an interview with Le Temps.
The Edipresse newspapers Tribune de Genève
and 24 Heures have an eventful 2006 ahead of them. The relaunches this year
have not achieved the hoped-for success with the readership as
Edipresse general manager Tibère Adler told Le Temps.
For a long time, it was believed that a new formula would be the key to
all problems, but now it has been determined that this is not enough.
At the Tribune, he said, satisfaction among existing readers has increased,
but the new concept was not enough to win over new readers. At 24
Heures, the new local strategy would not be called into question, but
some mistakes had been made in the implementation. Never before have
made so clear to readers that the new content gives them less
than the old one, said Adler. For both titles are now
Changes are announced. One also does not hide the fact that with the
regional newspapers, as is the case for the entire Edipresse Group.
would have to be lowered, Adler added. Layoffs are not
However, the company does not yet have any figures and still needs to
weeks or months to prepare the measures. The general manager
further emphasized Edipresse's willingness to develop a new
collective agreement for its journalists, while the
Publishers Association of Western Switzerland expected to sign the collective labor agreement
in the coming year.
and 24 Heures have an eventful 2006 ahead of them. The relaunches this year
have not achieved the hoped-for success with the readership as
Edipresse general manager Tibère Adler told Le Temps.
For a long time, it was believed that a new formula would be the key to
all problems, but now it has been determined that this is not enough.
At the Tribune, he said, satisfaction among existing readers has increased,
but the new concept was not enough to win over new readers. At 24
Heures, the new local strategy would not be called into question, but
some mistakes had been made in the implementation. Never before have
made so clear to readers that the new content gives them less
than the old one, said Adler. For both titles are now
Changes are announced. One also does not hide the fact that with the
regional newspapers, as is the case for the entire Edipresse Group.
would have to be lowered, Adler added. Layoffs are not
However, the company does not yet have any figures and still needs to
weeks or months to prepare the measures. The general manager
further emphasized Edipresse's willingness to develop a new
collective agreement for its journalists, while the
Publishers Association of Western Switzerland expected to sign the collective labor agreement
in the coming year.
