According to Zenith Optimedia, Internet advertising is growing strongly in 2006

In its current report "Global
Advertising Expenditure Forecasts" predicts the Zenith
Optimedia Group is forecasting worldwide growth in advertising expenditure for 2006 of
5.9% to 427 billion dollars (2005: 403 billion dollars). In Europe
investments of up to 108 billion dollars are expected in 2005. For
In 2006, Zenith Optimedia will be spending around 113 billion dollars in
prospect, which would represent an increase of 4.6%. According to the study
Internet advertising will account for 4.6% of advertising investments in the coming year.
account for. Compared to the previous year, expenditure will increase by 23.6%
to around 22 billion dollars. If this were a
country, it would be in the top five in terms of size and growth.
such as a large Western European country that is in the
speed of an Asian developing country,
compares Optimedia. Expenditure on TV and radio advertising will be
on the other hand, is expected to increase only slightly. For 2007, the
media planners worldwide, an increase in advertising expenditure of 5.7% (2005 was
5.8%) and growth of 6% in 2008.