Volvo Switzerland merges the management of marketing and PR
The new joint leadership is justified by the fluid boundaries between marketing and PR.
Georg L. Redlhammer, the previous
Marketing Director of Volvo Automobile Switzerland, takes over with
the Public Affairs department with immediate effect. His new
Area of responsibility includes marketing as well as press relations
and the Sponsoring division, which has been directly responsible on an interim basis since August 2005.
for which the new Managing Director Peter Rask was responsible. The
previous PR manager Pia Unternährer goes on maternity leave.
With the fluid interfaces between marketing and PR justified
Redlhammer the new joint management. However, he will attach importance
press relations and marketing "where it needs to be".
part company. The 39-year-old had held the position of marketing director at
Volvo Switzerland in May 2002. Prior to that, he moved from the
Journalism into marketing for Audi in Austria. Redlhammer was among
Among other things, he worked as an editor and presenter for ORF.
Marketing Director of Volvo Automobile Switzerland, takes over with
the Public Affairs department with immediate effect. His new
Area of responsibility includes marketing as well as press relations
and the Sponsoring division, which has been directly responsible on an interim basis since August 2005.
for which the new Managing Director Peter Rask was responsible. The
previous PR manager Pia Unternährer goes on maternity leave.
With the fluid interfaces between marketing and PR justified
Redlhammer the new joint management. However, he will attach importance
press relations and marketing "where it needs to be".
part company. The 39-year-old had held the position of marketing director at
Volvo Switzerland in May 2002. Prior to that, he moved from the
Journalism into marketing for Audi in Austria. Redlhammer was among
Among other things, he worked as an editor and presenter for ORF.
