Publishers complain about a web error
Internet
had agreed something completely different," says the President of the Publishers Association
Hanspeter Lebrument on the revised online portal of the Swiss
television. He is alluding to the regular discussions with the
SRG general management. The publishers fear that the
Swiss television, which is financed by license fees, is
competes with its newly designed site.
If you click on the site, the sections of the
Main page Subpages with edited agency reports, some of them
illustrated or enhanced with video clips. For Lebrument
the new SF website is actually a news portal. The
no longer have anything to do with the SRG's statements that they are
with added value, i.e. supplementary offers to the television programs,
be content. "Our Internet activities can only be legitimized if
they generate added value," emphasized SRG Director General Armin
Walpen last January in an interview with Werbewoche (WW 3/05).
Now SRG spokesman Simon Meyer wants nothing to do with a backdoor
of this SRG added-value strategy. "The offer must be in line with the
SF programs." After all, the online editorial team is
six full-time positions and is to be combined with the teletext editorial team.
be added. SF press spokesman Urs Durrer explains the excitement
the publisher with the improved design and easy preparation
of the news reports. But this is nothing new. "We've always had
SDA reports," he says. For Durrer, everything is within the range of Added
Value. He also considers the staffing levels to be normal, the
The editorial team will not only focus on news, but also on the
Preparation of program information.
"There are obviously different views on what is meant by
a portal," says Lebrument, who believes that this
improvements clearly go too far. On December 17, he therefore wants to
the presidential meeting of the Publishers Association to submit a request to the
reach. "The higher authority should decide whether this is a
is a matter for Bakom," he says and emphasizes that the matter is for
the Swiss Press Association.
René Worni
