Not out of place
Prevention: In *Cruiser*, the quintessential gay newspaper, Euro RSCG ran an ad that is bound to confuse any gay man at first glance.
Prevention The latest statistics from the
BAG show alarming results: The number of HIV infections among
homosexuals is on the rise again. To make the target group aware of this
Euro RSCG has come up with an advertisement to raise awareness,
which propagates protected sex without a warning finger. In Cruiser, the
gay newspaper par excellence, an advertisement was placed in the
homosexuals must be irritating at first sight: a half-naked
Bikini beauty, as we know it from the relevant heterosexual
men's magazines. The headline brings it all together for the stunned
viewer to the point: this image is just as out of place in the Cruiser
Place like sex without a condom.
BAG show alarming results: The number of HIV infections among
homosexuals is on the rise again. To make the target group aware of this
Euro RSCG has come up with an advertisement to raise awareness,
which propagates protected sex without a warning finger. In Cruiser, the
gay newspaper par excellence, an advertisement was placed in the
homosexuals must be irritating at first sight: a half-naked
Bikini beauty, as we know it from the relevant heterosexual
men's magazines. The headline brings it all together for the stunned
viewer to the point: this image is just as out of place in the Cruiser
Place like sex without a condom.
