SF jingles need to be recreated

A few of the newly designed jingles of the
Swiss Television (SF) are almost identical to the acoustic
Swisscom logo. Due to this similarity, SF must use part of the
of its commercials again. According to SF spokesperson Urs Durrer
Several people drew the attention of Swiss television to this.
An examination has shown that some passages are in fact almost identical.
sound like the Swisscom melody. And this is copyrighted
protected, Swisscom spokesman Josef Frey told Radio
Zürisee. The new SF jingles were developed by an advertising agency
in London. Apparently, those responsible for the new
Frey goes on to explain that she was not aware of the similarity.
He expects the SF signets to be more differentiated
must.