RiveGauche TBWA wins pitch from Maus Frères
The Geneva-based advertising agency prevailed against seven competitors.
The Geneva-based advertising agency RiveGauche TBWA
has increased the budget of the shopping center group Centres Commerciaux Maus
Frères. She prevailed in the final round of the
competition, to which eight agencies were invited,
against Publicis. The new campaign will start at the end of March 2006. The
French-speaking Swiss retail group Maus Frères - in German-speaking Switzerland
best known for its Manor department store - operates in French-speaking Switzerland
four shopping centers under the name Les Centres Magiques and
the Boujean Center in Biel and the Emmen Center.
has increased the budget of the shopping center group Centres Commerciaux Maus
Frères. She prevailed in the final round of the
competition, to which eight agencies were invited,
against Publicis. The new campaign will start at the end of March 2006. The
French-speaking Swiss retail group Maus Frères - in German-speaking Switzerland
best known for its Manor department store - operates in French-speaking Switzerland
four shopping centers under the name Les Centres Magiques and
the Boujean Center in Biel and the Emmen Center.
