Publicis and Akut against Aids
Prevention To mark World AIDS Day 2005, Publicis, in collaboration with the Swiss gay lifestyle magazine Akut, took active steps to combat the life-threatening misconception that AIDS is no longer a serious threat.
Prevention On the occasion of World AIDS Day
In 2005, Publicis and the Swiss gay lifestyle magazine Akut
actively tackled the life-threatening misconception that
Aids is no longer a serious threat. Over 30 million
people are estimated to have died since the
immunodeficiency disease by the end of 2004. The fact that men
often carry their largest sexual organ, the brain, between their legs,
gets to the heart of CD Philipp Skrabal's provocative realization.
And asks them to switch it on. Because, not only the
economic upswing, also "Aids begins in the mind".
In 2005, Publicis and the Swiss gay lifestyle magazine Akut
actively tackled the life-threatening misconception that
Aids is no longer a serious threat. Over 30 million
people are estimated to have died since the
immunodeficiency disease by the end of 2004. The fact that men
often carry their largest sexual organ, the brain, between their legs,
gets to the heart of CD Philipp Skrabal's provocative realization.
And asks them to switch it on. Because, not only the
economic upswing, also "Aids begins in the mind".
