Publisuisse examines the medium TV
The study "TV - Medium of the Future" was commissioned by Publisuisse to bring order to the variety of terms and the results of previous studies.
Triple Play, PVR, IP-TV, HDTV, Pay-TV,
Time-shift, VDSL, mobile TV - some of you may be reading this
words become confused. With this in mind, Publisuisse has
study "TV - the medium of the future". The aim of the
The aim of the study is to bring order to this confusion of terms and the
results of previous studies and development opportunities
for the medium of television. On the one hand, it is about
specific developments in the area of TV advertising, on the other hand
general technical changes. Zehnvier Marketingberatung from St.
Gallen will be working with technical experts, program designers,
Marketers, research institutes and universities from the fields of
Media and communication as well as media experts and advertisers
survey. This involves a mix of methods from the Delphi study,
Focus group discussions, online survey and expert interviews on the
Deployment. The first results are expected at the beginning of March 2006.
Time-shift, VDSL, mobile TV - some of you may be reading this
words become confused. With this in mind, Publisuisse has
study "TV - the medium of the future". The aim of the
The aim of the study is to bring order to this confusion of terms and the
results of previous studies and development opportunities
for the medium of television. On the one hand, it is about
specific developments in the area of TV advertising, on the other hand
general technical changes. Zehnvier Marketingberatung from St.
Gallen will be working with technical experts, program designers,
Marketers, research institutes and universities from the fields of
Media and communication as well as media experts and advertisers
survey. This involves a mix of methods from the Delphi study,
Focus group discussions, online survey and expert interviews on the
Deployment. The first results are expected at the beginning of March 2006.
