Cute little animals within reach
Optik AY&R uses three-dimensional and folded posters to demonstrate how Leica binoculars perform.
Optik AY&R shows with three-dimensional and folded posters how Leica binoculars work Leica Ultravid binoculars
overcome even the longest distances with the highest
imaging performance. The innovative optical system, with visible
higher image brightness and particularly sharp contrasts, promises
more quality of experience when watching. This feature emphasizes
Advico Young & Rubicam with three-dimensional posters: The over 5
meters long F12 posters and the over 2 meter long
POS posters are folded in the middle like an accordion.
As when looking through the Ultravid, this creates the impression that
observer and object of observation are very close to each other.
overcome even the longest distances with the highest
imaging performance. The innovative optical system, with visible
higher image brightness and particularly sharp contrasts, promises
more quality of experience when watching. This feature emphasizes
Advico Young & Rubicam with three-dimensional posters: The over 5
meters long F12 posters and the over 2 meter long
POS posters are folded in the middle like an accordion.
As when looking through the Ultravid, this creates the impression that
observer and object of observation are very close to each other.
Being "extremely close" is always an extreme experience, not least for the viewer of the posters, AY&R hopes.
The retailer posters have been hanging on F12 billboards since the beginning of December in
important Leica sales partners in the immediate vicinity and as a
promotional posters at the retailers.
Andreas Panzeri
