Swiss outdoor advertisers take to the field against wild posters
Wild billposting is causing outdoor advertising companies companies millions in lost sales, says the industry association.
The industry association for out-of-home advertising
(AWS) is taking up the fight against wild posters in Swiss cities.
on. Rampant billposting is a burden on outdoor advertising companies.
loss of sales in the millions, according to AWS. The association
argues that out-of-home advertisers are partners of the
Municipalities and cities comply with existing ordinances and laws
have to pay fees for the concession contracts and are faced with high
financial investments for the urban development classification of the
advertising facilities. Wild posters, on the other hand, cause
not only financial disadvantages, but also damages the image of the entire
advertising industry. The AWS has therefore adopted a catalog of measures.
The first priority is to hold talks with the cities concerned, as
According to the AWS, they have the legal means to prevent the illegal
to put an end to wild posters.
(AWS) is taking up the fight against wild posters in Swiss cities.
on. Rampant billposting is a burden on outdoor advertising companies.
loss of sales in the millions, according to AWS. The association
argues that out-of-home advertisers are partners of the
Municipalities and cities comply with existing ordinances and laws
have to pay fees for the concession contracts and are faced with high
financial investments for the urban development classification of the
advertising facilities. Wild posters, on the other hand, cause
not only financial disadvantages, but also damages the image of the entire
advertising industry. The AWS has therefore adopted a catalog of measures.
The first priority is to hold talks with the cities concerned, as
According to the AWS, they have the legal means to prevent the illegal
to put an end to wild posters.
