UBS becomes national sponsor of the European Football Championship

The major bank UBS has entered into a partnership
with the European football association Uefa. It supports
the 2008 European Football Championship in Austria and Switzerland as the
one of four national sponsors. Three more are still being sought.
As part of the agreement, UBS will receive the rights to the
marketing program for the 2008 European Championship in Switzerland, Uefa announced.
This includes the complete range of brands, logos and graphic designs.
elements. To this end, the bank also takes care of ticketing and
Premium hospitality packages for end consumers, customers and employees.
UBS, for its part, writes that it will use this partnership to
"official bank" of EM and plans to offer its customers attractive promotions.
to offer. With the national promotion program, Uefa wants to create a
exclusive group of companies that contribute with their service to
contribute to holding the tournament. "The support of the
of the most important companies in the two host countries is crucial to
to bring this event closer to the fans," said Uefa.