Adlink develops profile and behavior-based geo-targeting

The internet marketer Adlink has launched a
developed a new system. The profile and behavior-based
Geo-targeting is intended to help advertisers target their target group more precisely.
to be able to address them. In contrast to targeting, which is based on the
IP address of the user is supported, the risk of error of
dynamically assigned IP addresses with this method. The base
for the new system are the stored geographical data or
the geographical search behavior of users (zip codes and cantons).
This information is entered into the banner tag using key words
and forwarded to the ad server. This records the
values and can deliver the advertising material booked accordingly. The
Users are thus shown the advertising material that matches their profile or
usage behavior in a geographically targeted manner.