180 wins European contract from Opel
Following a pitch, General Motors Europe awarded the Opel promotional account to the Amsterdam-based agency 180. In doing so, 180 prevailed over DLKW in London and McCann Erickson in Frankfurt.
After a pitch, General Motors awards
Europe awarded the promotion account for Opel to the Amsterdam agency 180.
This put 180 ahead of DLKW in London and McCann Erickson in
Frankfurt, as reported by the industry service Horizont.at. With the
promotion in 30 European countries starting in April, the
Opel's entire model range. The following are used
TV commercials, advertisements and outdoor advertising with a media volume of around 40
million euros. A further 20 million euros will be invested in a campaign for
invested in individual Opel models.
Europe awarded the promotion account for Opel to the Amsterdam agency 180.
This put 180 ahead of DLKW in London and McCann Erickson in
Frankfurt, as reported by the industry service Horizont.at. With the
promotion in 30 European countries starting in April, the
Opel's entire model range. The following are used
TV commercials, advertisements and outdoor advertising with a media volume of around 40
million euros. A further 20 million euros will be invested in a campaign for
invested in individual Opel models.
