World literature light with NZZ am Sonntag
On January 8, the NZZ am Sonntag will launch a special literary feature. In collaboration with getAbstract, it will offer 10 summarized classics as a supplement.
NZZ am Sonntag launches on January 8
a special kind of literature offer. In collaboration with the
company getAbstract, she offers her readers a selection of
of 10 classics of world literature in summarized form in
handy brochures. Together with this campaign, a
NZZ-am-Sonntag subscription for 10 weeks.
When asked by Werbewoche whether any sequels are planned, he explained
Andreas Häuptli, Marketing Publisher Newspapers: "Of course we are doing a
next time will depend on how much the campaign appeals to our readers.
and readers. But the story costs us something. Unfortunately
we did not find any sponsors in the first round last fall.
who would have supported this idea." Without the support
of partners, it is unlikely that the action will be continued.
come. When asked whether there were any discussions in the online area regarding
of a possible partnership with getAbstract, said Häuptli:
"Yes, there are these conversations."
Kathrin Fischer
a special kind of literature offer. In collaboration with the
company getAbstract, she offers her readers a selection of
of 10 classics of world literature in summarized form in
handy brochures. Together with this campaign, a
NZZ-am-Sonntag subscription for 10 weeks.
When asked by Werbewoche whether any sequels are planned, he explained
Andreas Häuptli, Marketing Publisher Newspapers: "Of course we are doing a
next time will depend on how much the campaign appeals to our readers.
and readers. But the story costs us something. Unfortunately
we did not find any sponsors in the first round last fall.
who would have supported this idea." Without the support
of partners, it is unlikely that the action will be continued.
come. When asked whether there were any discussions in the online area regarding
of a possible partnership with getAbstract, said Häuptli:
"Yes, there are these conversations."
Kathrin Fischer
