Weber Harbeke promotes Betty TV
The Zurich-based advertising agency Weber Harbeke has won the contract for a new Swisscom project.
The Zurich advertising agency Weber Harbeke has
won the mandate for a new Swisscom project. The agency will
oversee the launch of Betty TV, a new interactive medium from
Swisscom Fixnet and Betty Deutschland. Betty TV to provide television
more attractive for the broadcaster and advertising client by making the
opportunity to involve viewers in the program.
This is made possible by a remote control that communicates via radio with the running
TV program is connected and via a wireless return channel to the
telephone connection. Betty TV offers
interactive formats such as quizzes, competitions and
and teleshopping. Weber Harbeke prevailed against international
competition and is supported with TV commercials, advertisements and
Below-the-line activities to promote the new channel. Initial work
should be on show in spring 2006.
won the mandate for a new Swisscom project. The agency will
oversee the launch of Betty TV, a new interactive medium from
Swisscom Fixnet and Betty Deutschland. Betty TV to provide television
more attractive for the broadcaster and advertising client by making the
opportunity to involve viewers in the program.
This is made possible by a remote control that communicates via radio with the running
TV program is connected and via a wireless return channel to the
telephone connection. Betty TV offers
interactive formats such as quizzes, competitions and
and teleshopping. Weber Harbeke prevailed against international
competition and is supported with TV commercials, advertisements and
Below-the-line activities to promote the new channel. Initial work
should be on show in spring 2006.
