APG terminates SPR concept without CCP
APG is continuing the Swiss Poster Research (SPR) project.
The Allgemeine Plakatgesellschaft APG
is continuing the Swiss Poster Research SPR project. The joint project with
Clear Channel Plakanda CCP within the framework of a simple partnership
The project was launched around five years ago and was launched on the market.
communicated. On June 29 of last year, CCP announced the cooperation
discontinued. The notice of termination was formally given on December 31, 2005.
legally binding. As the market leader, APG stands by its responsibility
and its promise to the Swiss advertising market, as set out in
in a press release. According to APG, the
company will continue the SPR research project in a new, independent
Conclude the sponsoring organization without the involvement of CCP
and finance the remaining work alone.
is continuing the Swiss Poster Research SPR project. The joint project with
Clear Channel Plakanda CCP within the framework of a simple partnership
The project was launched around five years ago and was launched on the market.
communicated. On June 29 of last year, CCP announced the cooperation
discontinued. The notice of termination was formally given on December 31, 2005.
legally binding. As the market leader, APG stands by its responsibility
and its promise to the Swiss advertising market, as set out in
in a press release. According to APG, the
company will continue the SPR research project in a new, independent
Conclude the sponsoring organization without the involvement of CCP
and finance the remaining work alone.
