Job providers with a profile

Recruitment More and more image campaigns refer to career sites. The latest examples: KPMG and Denner. The job and apprenticeship market is becoming
will also stagnate in 2006, according to experts. Companies operating in this environment
advertisements can be sure that they will attract greater attention.
than usual. Accordingly, their contrasting program not only has an effect on
target group, but also serves the positive image of the company.
This partly explains why, despite the flat labor supply, the
overall job market index has risen steadily since summer 2003.
Advertising impact criteria such as attention, recall and
Recognition performance is more important in job advertisements today.
significance. And how can these be achieved more cost-effectively and sustainably?
if not with a personnel recruitment campaign which, although
does not contain an explicit position, but contains many image factors and the
URL of the company's own career site?

Meaningful brand campaigns
Not only the top-of-mind positioning with potential employees
speaks for this. Also in view of the increased costs and
controlling pressure in the personnel departments make such
Brand campaigns with a web address that increases access make sense. Because it
can be found on the basis of detailed online advertisements and
compatibility tests (such as at PWC) can be used to analyze application flows much more precisely.
channel. Jung von Matt's eye-catching style was
Recruitment ad with the beautiful and half-naked
female employees at the beginning of the decade, according to the motto: Show how sexy
the job with us makes you happy!

That such perspectives can also be achieved with far less skin
The KSSJ agencies show how the campaign for the
Auditing and consulting company (Audit, Tax, Advisory)
KPMG and ViznerBorel for Denner. The latter boldly sets a
trainee sits in CEO Philippe Gaydoul's chair and points to the
little-known career opportunities in his company. Likewise
The brand presence for KPMG is surprising, with the "Human
Factor" as a decisive competitive advantage
and with the statement "We are looking for the best"
is reproduced with a wink.

Luca Aloisi