Migros magazine now on Mondays from April 3

The two Migros Press titles, the
German-language Migros magazine and the French-language Migros
Magazine, will be published on Mondays from April 3, 2006. This is the reaction of the
Migros Press responded to a request from readers to report earlier on
to be actions and information on the launches, so that the
Communiqué. The Coop magazine, which has hundreds of thousands of
consumers receive in parallel, it still appears that the
on Tuesday.
As publishing director Bernt Maulaz explains to Werbewoche,
bringing it forward by one day also offers advantages for advertisers. To the
product and promotional information in the battle for the
attention of consumers for "one day only".
to the customers earlier and no longer at the same time as the
Coopzeitung". And third-party customers who use the Migros magazine as a
sales channel, the advance shift offers "one more day of sales".
Exclusivity".
Migros magazine is published weekly with a circulation of 1.7 million
German-language and almost 550,000 French-language copies and reaches almost 2.9 million consumers.
and consumers.