Google gets into radio advertising

The search engine provider and media giant
Google has bought the company dMarc Broadcasting. It now owns
Google now offers a service to connect advertisers with radio stations via
an automated advertising platform. Google plans to use this
technology for its AdWords service in order to offer advertising customers
to enable radio advertising. Google pays for the company
102 million dollars, on achievement of certain performance targets can be
However, the purchase price could rise to up to 1.14 billion dollars.