Rear-view mirror

Awards: For the 30th time, readers voted
Advertiser of the Year during Advertising Week. The anniversary provides an opportunity for
A retrospective. And it turns into a virtual family reunion. Unlike the advertising creatives, whose
Since business is about the future and is therefore usually uncertain, one may
On this occasion, we can also take a closer look at the past.
The 30th annual «Advertiser of the Year» awards ceremony is one such event. In
In our brief chronicle of the award winners, we’d like to once again highlight all the
Names of well-known and now-forgotten female advertisers (just
five or about 17%) and advertisers will look back on the year.

And while we're on the subject of statistical analyses: The Swiss
The elite of advertising creatives seems to hold a rather dominant position
to secure. The likelihood of a nomination, let alone a
The medal standings are uneven among those who were already in the running
larger. Only in a few cases have newcomers managed to make it onto the shortlist
To be elected—and, even more rarely, to claim a place in the sun.
The exception that proves the rule is—that's how the
Fate and the Voters—the new Advertiser of the Year: Markus Ruf.
When he was first elected in 2001, he was still working as a freelance copywriter
working. But a few months later, he founded a company with Danielle Lanz
(Advertiser of the Year 2000) her own agency.

And this entrepreneurial mindset—a trait that is
advertising industry is more widespread than average—he seems to be in line with the
share with most of the winners. Ruf, on the other hand, can be pleased to have been admitted to
can look forward to joining an even more exclusive club: that of the two-time award winner
Advertiser of the Year. The list includes Ruedi Wyler, Reinhold Weber, and
André Benker.

Luca Aloisi

The List
2006
Markus Ruf
2005
Beat
Mühlemann
2004
Martin
Spillmann
2003
Ruedi Wyler
2002
Dominique
by Matt
2001
Markus Ruf
2000
Danielle Lanz
1999
Bruno Widmer
1998
André Benker
1997
Liliane Lerch
1996
André Benker
1995
Martin Denecke
1994
Walter Bosch
1993
Yvonne
Del Medico
1992
Hansjörg
Zurich
1991
Reinhold Weber
1990
Yvonne Hodel
1989
Adolf Wirz (d.)
1988
Andy Steiner
1987
Reinhold Weber
1986
Hans Ulrich Schweizer / Jost Wirz
1985
Fredy Collioud
1984
Jean Etienne Aebi
1983
Ruedi Wyler
1982
Peter Marti
1981
Hans Gfeller
1980
Peter Lesch / Aldo Frei
1979
Jörg Steiner
1978
Jörg Kissling
1977
Doris Gisler / André Hofer