Ringier goes after women with SI Style

On February 20, SI Style goes public with 330,000
copies at the launch. The magazine, which is aimed at the 20 to
40-year-old women will be published in an initial phase of the
Schweizer Illustrierte (SI) (circulation 240,240 copies) and is available in
also available at newsstands. A price has not yet been defined.
The magazine will feature sections on fashion, beauty, lifestyle and stars.
Ringier spokeswoman Prisca Wolfensberger said. Since it
is aimed at around half a million female readers, it competes with the
in-house magazine Bolero (circulation 19,111 copies) with highly positioned
target group. The two products are clearly different
aligned. In the first phase, the magazine will be produced by project manager
Urs Heller and SI editor-in-chief Marc Walder, who
The editorial offices are located in the same building as Schweizer Illustrierte
on Höschgasse in Zurich. 12 of the 14 editorial positions are already
staff. In particular, Sabine Diethelm, who is responsible for the
Bolero's fashion department.
Thomas Passen, Head of Advertising and Readership Markets at the
Communiqué on the lively interest shown by advertising customers. Due to the
The scope of the first issue has already been increased following the first bookings. How
Prisca Wolfensberger explains further, advertising customers from Mode,
beauty, care, cars and luxury. It seems to be a
There is a great need for a women's magazine like SI Style.
Ringier is aiming for a paid circulation of 100,000 copies with SI Style.
copies.
Kathrin Fischer