Pleon C-Matrix wants Brand Leadership

With Ruedi Alexander Müller-Beyeler (51), Baar-based Pleon C-Matrix has brought a seasoned branding expert on board.

With Ruedi Alexander Müller-Beyeler (51)
the Baar-based Pleon C-Matrix has acquired a savvy branding expert.
on board. This will expand the offering in brand strategy,
Brand Leadership and Design Management, according to the communiqué. The foundation of Brand Leadership
Practice is a logical step, with the Pleon C-Matrix in the
Switzerland wants to create "its own class of communications consultancy",
Managing Partner Alfred C. Köcher is quoted as saying. Ruedi
Alexander Müller-Beyeler can look back on a successful career as a
Consultant for Corporate and Brand Identity at Interbrand Zintzmeyer
& Lux and as CEO of Nose Design Intelligence.

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