Advertising revenues in the daily and weekly press down in 2005
Commercial advertising revenue declined by 5.8 %, while revenue from job advertisements increased by 9.1 %. This is according to WEMF's advertising statistics.
In the past year, advertising revenue
of Swiss daily and regional weekly newspapers sold compared to
by 3.8 % compared to the previous year. In the case of commercial advertisements
The decline amounted to 5.8 %, while revenue from job advertisements increased by
9.1 % have increased. This can be seen from the advertising statistics of the WEMF
out.
At -0.8 %, income from the Sunday press was only marginally lower than in the previous year.
below the previous year's level. The financial and business press has
13.4 % in terms of francs, while the general press increased by
a slight increase of 2.7 %. The figures for the specialty and trade press
refer to the page volumes. The titles of the specialty press
reported a decline of 5.6 %. In contrast, the trade press was able to increase its sales by 9.6 %
to increase.
Last December, the total volume of daily and regional
Weekly press (incl. supplements) in francs compared to the previous month by
7.3 %. Commercial advertisements recorded a decline
of 14.9 %. Income from job advertisements increased by 9.8 %
increased. In comparison to the previous year, 0.5 % more was sold with inserts.
revenues were generated. The Sunday press recorded an overall increase
of 4.1 %. In December 2005, the financial and business press lost
a full 25.5 %. In terms of francs, the total volume of consumer press was
0.9 % below the level of the previous year. Compared to December 2004
This results in volume-based rates of change of -14.5 % for the
specialty press and +12.1 % for the trade press.
of Swiss daily and regional weekly newspapers sold compared to
by 3.8 % compared to the previous year. In the case of commercial advertisements
The decline amounted to 5.8 %, while revenue from job advertisements increased by
9.1 % have increased. This can be seen from the advertising statistics of the WEMF
out.
At -0.8 %, income from the Sunday press was only marginally lower than in the previous year.
below the previous year's level. The financial and business press has
13.4 % in terms of francs, while the general press increased by
a slight increase of 2.7 %. The figures for the specialty and trade press
refer to the page volumes. The titles of the specialty press
reported a decline of 5.6 %. In contrast, the trade press was able to increase its sales by 9.6 %
to increase.
Last December, the total volume of daily and regional
Weekly press (incl. supplements) in francs compared to the previous month by
7.3 %. Commercial advertisements recorded a decline
of 14.9 %. Income from job advertisements increased by 9.8 %
increased. In comparison to the previous year, 0.5 % more was sold with inserts.
revenues were generated. The Sunday press recorded an overall increase
of 4.1 %. In December 2005, the financial and business press lost
a full 25.5 %. In terms of francs, the total volume of consumer press was
0.9 % below the level of the previous year. Compared to December 2004
This results in volume-based rates of change of -14.5 % for the
specialty press and +12.1 % for the trade press.
