Google is the most influential brand of 2005

2528 people from 99 countries took part in the
annual survey by Brandchannel (Interbrand) Google on the
most influential brand in 2005. Google has thus won the
Last year's winner Apple was narrowly relegated to second place and the
regained 1st place. According to Brandchannel, the ranking reflects the
milestones of Google in 2005: with the market launch of the
of Google Mini, the desktop search, the web-based service Google
Earth and other innovative ideas, Google has changed life around the world.
significantly influenced. Far lower in the rankings are
three to five Skype, Starbucks and Ikea.
The continental differences in the survey are clear. In Europe
the top three are Nokia, Ikea and Skype. In North America
Apple is ahead of Google and Starbucks. In Asia/Pacific, the best
ranking to Sony, followed by Toyota and Samsung. And in Central and
Latin America, Corona is ahead of Baccardi and Moviestar.
Brandchannel, launched by Interbrand in 2001, is dedicated to the
global view of brands. The global survey is conducted annually
performed.