Location Marketing Basel launches claim for EM 2008
"Basel. More than 90 minutes." With this Basel region is marketing itself as the main Swiss venue for the main venue for the 2008 European Football Championships.
"Basel. More than 90 minutes." With this
claim, the Basel region is marketing itself as the Swiss
The main venue for the 2008 European Football Championship.
The claim and visual identity were created by Atelier Häfelfinger
(Gelterkinden) and kreisvier (Basel) and has raised around CHF 30,000 to date.
cost. A further CHF 300,000 has been earmarked for location marketing in 2006.
budgeted. According to information from SDA, the positive change in the image of Basel
also after the European Championship 2008 to the touristic
point of interest. Both Basel want to present a unified front
and, through active location marketing, to derive concrete benefits from the
major sporting event. A first appearance with a new claim
will take place on January 27, 2006 on the occasion of the draw for the
Qualification groups for the EURO 08 in Montreux.
claim, the Basel region is marketing itself as the Swiss
The main venue for the 2008 European Football Championship.
The claim and visual identity were created by Atelier Häfelfinger
(Gelterkinden) and kreisvier (Basel) and has raised around CHF 30,000 to date.
cost. A further CHF 300,000 has been earmarked for location marketing in 2006.
budgeted. According to information from SDA, the positive change in the image of Basel
also after the European Championship 2008 to the touristic
point of interest. Both Basel want to present a unified front
and, through active location marketing, to derive concrete benefits from the
major sporting event. A first appearance with a new claim
will take place on January 27, 2006 on the occasion of the draw for the
Qualification groups for the EURO 08 in Montreux.
