Slight increase in Swiss advertising expenditure in 2005

The expenses for weaving in 2005 are
increased by 1.5 percent. This is confirmed by the Advertising Index Switzerland
AIS of the WEMF. Total advertising sales amounted to CHF 3.638 billion.
In 2005, advertising expenditure was again led by the
consumer goods industry. At 768 million francs, the sector spent 0.8 percent
more than in the previous year. Advertising expenditure increased significantly
service companies (up 53.1 percent to 45.4 million),
Financial service providers (up 21.9 percent to 272.7 million) and administration
(up 14.2 percent to 94.4 million). Less was invested in advertising
media (minus 14.1 percent to 97.9 million) , office supplies (minus 12.4
percent to 66.5 million) and SMEs (down 8 percent to 105.2 million).
Classified ads were placed for CHF 574.1 million, which corresponds to a
This corresponds to a decline of 2.6 percent. Here, the commitment of
Trade at 7.7 percent and transportation at 3.7 percent were the most significant
back.