Advertising expenditure December 2005
Advertising revenue for December 2005 totaled 293 million francs, a decrease of 3.8% compared to the previous year.
Advertising sales in December 2005 amounted to
293 million francs and increased by 3.8 % compared to the previous year.
percent. Significantly higher advertising expenditure than in the previous year
was generated by the finance/insurance sector in December 05 (+ 38.1%).
By contrast, less was invested by the clothing/shoes sector (-
24.5%), Trade (- 16.7%), Telecommunications (- 14.5%) and Transport
(- 14.0%). In December 05, the other sectors were
investments by a maximum of 10% above or below the advertising expenditure of the
corresponding month of the previous year.
The overview by sector and media for the month of December is available
has been available online free of charge at www.wemf.ch since January 24.
293 million francs and increased by 3.8 % compared to the previous year.
percent. Significantly higher advertising expenditure than in the previous year
was generated by the finance/insurance sector in December 05 (+ 38.1%).
By contrast, less was invested by the clothing/shoes sector (-
24.5%), Trade (- 16.7%), Telecommunications (- 14.5%) and Transport
(- 14.0%). In December 05, the other sectors were
investments by a maximum of 10% above or below the advertising expenditure of the
corresponding month of the previous year.
The overview by sector and media for the month of December is available
has been available online free of charge at www.wemf.ch since January 24.
