Le Matin Bleu in French stations
Commuter newspaper Le Matin Bleu was previously only present in stations in French-speaking Switzerland on the basis of a special permit. SBB has now definitively approved box locations in around 40 stations.
Commuter newspapers Le Matin Bleu, the first
Free newspaper in French-speaking Switzerland and sister paper to the paid-for newspaper
Le Matin, published by Edipresse, was previously only available on the basis of a
special permit at the most important stations in western Switzerland.
This will now change from next week, as the SBB box locations in
has definitively approved the opening of around 40 stations in western Switzerland. Le Matin Bleu
will be available in around 150 boxes.
The commuter magazine was launched on October 31, 2005, after a joint
Venture between publisher Edipresse and Tamedia to launch
of a joint free title had failed. Le Matin Bleu has
currently has a circulation of 100,000 copies and reaches around
twice as many readers in French-speaking Switzerland. Le Matin Bleu
will have over 400 newspaper boxes in railroad stations, at bus and streetcar stops
distributed. According to reports, the free newspaper project 20
Minutes from Tamedia received approval from the SBB.
This creates a competitive situation in French-speaking Switzerland, Boxe
next to Boxe, as was once the case between 20 minutes and the set
Metropol. (rw)
Free newspaper in French-speaking Switzerland and sister paper to the paid-for newspaper
Le Matin, published by Edipresse, was previously only available on the basis of a
special permit at the most important stations in western Switzerland.
This will now change from next week, as the SBB box locations in
has definitively approved the opening of around 40 stations in western Switzerland. Le Matin Bleu
will be available in around 150 boxes.
The commuter magazine was launched on October 31, 2005, after a joint
Venture between publisher Edipresse and Tamedia to launch
of a joint free title had failed. Le Matin Bleu has
currently has a circulation of 100,000 copies and reaches around
twice as many readers in French-speaking Switzerland. Le Matin Bleu
will have over 400 newspaper boxes in railroad stations, at bus and streetcar stops
distributed. According to reports, the free newspaper project 20
Minutes from Tamedia received approval from the SBB.
This creates a competitive situation in French-speaking Switzerland, Boxe
next to Boxe, as was once the case between 20 minutes and the set
Metropol. (rw)
