Basel Beppis also trendy in Zurich

Magazines The Basler C.F. Verlag publishing house has
After only six months, its voucher magazine MonatsTipp to a
Zurich publishing house sold, but remains active with many ideas.When the MonatsTipp eight months ago with
an initial circulation of 150,000 free copies in economic area 31
the magazine from the young C.F. Verlag publishing house with a
innovative idea: Each page (except for the cover pages) is covered by
perforated from top to bottom, so that a strip two centimeters wide
can be torn away. On it advertisers can immediately next to
print a voucher in their advertisement that is easy for readers to
is detachable. The concept met with great approval, even though
capable of improvement, apparently in response to brisk demand. One cinema operator had
reported to him several hundred redeemed vouchers and a
Restaurant has been able to entertain "many new guests," wrote the
Publisher Franco Ciringione in the second issue. And the test coupon for
his own dance school generated exactly 76 new students, added the
former chemical technician.

At that time, Ciringione still had lofty plans: In September, he wanted to
he transferred his title to Bern and later to other large agglomerations.
expand. But it did not get that far; he did not succeed in taking the reins.
to be published monthly. "For me, the magazine was a number too
big," he admits today. Financially, the whole thing has worked out reasonably well.
but the timing didn't add up. So
the MonatsTipp appeared every two months at best.

But in the meantime, larger publishers have come knocking on his door. Also
Ringier and Zehnder were among them, says Ciringione. The
However, the contract was finally awarded to a publishing house founded in September
in Zurich called Zürich Verlags GmbH, in which Ciringione himself held ten
percent. Another co-founder named Gregory Rickenbach is
a compagnon of Ciringione, as managing director acts one Angelo
Cozzolino and as an investor, they have Warren Charles Sens, a
58-year-old multi-billionaire from Utah and owner of a platinum mine,
can win. Rickenbach says so, and Ciringione confirms. Two
other partners are also involved. All (except the man from Utah) is
have in common that they are no more than 26 years old. None comes from the
Publishing industry.

The new publishing house dropped the MonatsTipp without further ado and launched
Already in December, a new magazine called Monatstrends (subtitle: The
coveted free magazine in Zurich), this time for the Limmatstadt - with
a circulation of 250,000 copies. The concept corresponds to that of the
MonatsTipp, but the layout and coupons are more upscale. Again
the idea has taken hold, at any rate the numerous
Advertisements (1/1 page vf costs 4900 Swiss francs) in the 68-page booklet - besides
a handful of journalistically rather mediocre interviews. Nevertheless
the first magazine was not entirely self-supporting, says Rickenbach. But
he is confident. The expansion is expected to start in March.
dare and return to Basel with the monthly trend. Until summer
Lucerne, Zug and Winterthur are also to be delighted.

Markus Knöpfli