Competition for advertisers of the Engadiner Post

The Engadiner Post, a general-interest newspaper for the Engadin with a circulation of 9,100 copies, held a contest for advertisers.

The Engadiner Post, General Gazette for
the Engadin, with a circulation of 9100 copies, has become somewhat
and, together with Publicitas St. Moritz, has come up with a special idea.
a competition for advertisers, media managers and clients
was carried out. St. Moritz was featured on a double-page spread in the newspaper
and encouraged them to take part in the competition. According to
Peter Zimmerli, responsible for Publicitas, the response rate of over 10
percent twice as high as expected. The winners, who today
were awarded a VIP weekend in St. Moritz.

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