Marketing restructuring at Burda
From now on, the marketing structure will be more market-oriented; previously, responsibilities in property and advertising management were organized by job title.
The media company Hubert Burda Media has
marketing responsibilities and the market orientation of the titles from
reorganized its Media Park Publishing division. From now on
The marketing structure is geared more closely to markets; previously
the responsibilities in property and advertising management by title
structured. The titles are now divided into five categories:
Entertainment, Women, Food, Garden and Living. These areas are called
Burda "Life Worlds". It presents the previous object and
each "Life World" is managed by one of the
managed by a Group Head.
marketing responsibilities and the market orientation of the titles from
reorganized its Media Park Publishing division. From now on
The marketing structure is geared more closely to markets; previously
the responsibilities in property and advertising management by title
structured. The titles are now divided into five categories:
Entertainment, Women, Food, Garden and Living. These areas are called
Burda "Life Worlds". It presents the previous object and
each "Life World" is managed by one of the
managed by a Group Head.
