Marketing icon Blacksocks expands its subscription business
Blacksocks, the company that invented the sock subscription service, is now delivering T-shirts to your doorstep as well.
The online company and sock marketing machine Blacksocks now also offers T-shirts in the
product range. The company, which was founded in Zurich in 1999, focuses on
world from their T-shirt worries as well as their socks. With
the T-shirt idea is aimed at the core target group of men in an urban environment.
and higher position. "To a T-shirt diversification
we came up with the idea because simple cotton shirts, just like socks, can also be
are a product that is neglected in stationary retail.
becomes. 50 percent of our customers wear them and don't want to spend time on them.
waste buying them," says Samy Liechti, Managing Director of
Blacksocks, the advertising weekly. According to Liechti, this works
sales concept of the company only if the selection does not lead to
is large. Instead, the focus is on product quality. According to Liechti
The T-shirt business is a nice additional business to the bestseller of the
Sock subscriptions. But the topic of underwear is not yet off the table either.
Blacksocks claims to have 25,000 customers worldwide.
product range. The company, which was founded in Zurich in 1999, focuses on
world from their T-shirt worries as well as their socks. With
the T-shirt idea is aimed at the core target group of men in an urban environment.
and higher position. "To a T-shirt diversification
we came up with the idea because simple cotton shirts, just like socks, can also be
are a product that is neglected in stationary retail.
becomes. 50 percent of our customers wear them and don't want to spend time on them.
waste buying them," says Samy Liechti, Managing Director of
Blacksocks, the advertising weekly. According to Liechti, this works
sales concept of the company only if the selection does not lead to
is large. Instead, the focus is on product quality. According to Liechti
The T-shirt business is a nice additional business to the bestseller of the
Sock subscriptions. But the topic of underwear is not yet off the table either.
Blacksocks claims to have 25,000 customers worldwide.
