Rumor mill brings Swisscom and Goldbach Media together
According to rumors, Swisscom is interested in acquiring the Goldbach Media Group, as reported by Netzwoche.
According to rumors, Swisscom is
Goldbach Media Group. This was reported by Netzwoche.ch.
The takeover of the advertising marketer would be a major step forward in view of the stagnating
business in landline and mobile telephony. Interesting
for Swisscom would be the advertising opportunities that
mobile telephony with UMTS, speculates Netzwoche. Secondly
Swisscom's strategy is based on the Internet TV planned for spring 2006. Channels and know-how in the marketing of digital media advertising would therefore make sense for Swisscom.
The fact that Swisscom attaches great importance to the TV sector can also be
from the planned election of MTV boss Catherine Mühlemann to the
Swisscom Board of Directors to close in April, writes Netzwoche
further. In March, Swisscom Fixnet will also launch the interactive
TV model Betty-TV onto the market, which allows TV viewers to participate in
quiz questions and voting.
Neither Swisscom nor Goldbach wanted to say whether there was any truth to the rumor.
Media confirmed to Netzwoche. Swisscom spokesman Sepp Huber
explained that market rumors are generally not commented on.
Goldbach Media found the idea of a takeover interesting,
but knew nothing about it.
Goldbach Media Group. This was reported by Netzwoche.ch.
The takeover of the advertising marketer would be a major step forward in view of the stagnating
business in landline and mobile telephony. Interesting
for Swisscom would be the advertising opportunities that
mobile telephony with UMTS, speculates Netzwoche. Secondly
Swisscom's strategy is based on the Internet TV planned for spring 2006. Channels and know-how in the marketing of digital media advertising would therefore make sense for Swisscom.
The fact that Swisscom attaches great importance to the TV sector can also be
from the planned election of MTV boss Catherine Mühlemann to the
Swisscom Board of Directors to close in April, writes Netzwoche
further. In March, Swisscom Fixnet will also launch the interactive
TV model Betty-TV onto the market, which allows TV viewers to participate in
quiz questions and voting.
Neither Swisscom nor Goldbach wanted to say whether there was any truth to the rumor.
Media confirmed to Netzwoche. Swisscom spokesman Sepp Huber
explained that market rumors are generally not commented on.
Goldbach Media found the idea of a takeover interesting,
but knew nothing about it.
