Reader's Digest: Readers show little trust in journalists and advertisers

As part of the Europe-wide "Reader's Digest Pegasus Award" study, Reader's Digest asked 1,100 Swiss readers to name the most trustworthy profession. According to the press release, 97 percent voted for the fire department. Right behind them were nurses, pilots, pharmacists and doctors. Lagging far behind and even behind lawyers and tax officials are journalists and advertisers with 35 and 31 percent respectively. However, these two professions are still ahead of car salesmen and politicians.