Germany: Agencies lack qualified people
This shortfall is attributed to cost-cutting pressures, which prevented agencies from nurturing young talent.
Advertising agencies in Germany have
Problems finding qualified staff. More and more agency heads
complain that they do not have suitable employees with professional experience.
as Werben & Verkaufen reports. The demand for
The demand for labor is rising again in the agencies: According to the latest figures from the
Central Association of the German Advertising Industry (ZAW) were published in the
media experts, consultants, art directors and art directors.
or copywriters, but often without the desired success.
This shortage is attributed to the pressure to save money, which
agencies until recently. As a result, according to W&V
too little for the training of its own employees.
Problems finding qualified staff. More and more agency heads
complain that they do not have suitable employees with professional experience.
as Werben & Verkaufen reports. The demand for
The demand for labor is rising again in the agencies: According to the latest figures from the
Central Association of the German Advertising Industry (ZAW) were published in the
media experts, consultants, art directors and art directors.
or copywriters, but often without the desired success.
This shortage is attributed to the pressure to save money, which
agencies until recently. As a result, according to W&V
too little for the training of its own employees.
