Placement faux pas by the Lüneburg state newspaper

In the weekend edition of January 21/22, a gas advertisement was placed next to an article about Auschwitz in the local section of the Landeszeitung Lüneburg. Now editor-in-chief Christoph Steiner is trying to limit the damage, and the Landeszeitung apologized to its readers and to the organizations concerned. On the same page where an article about the murder of Lüneburg Sinti under Nazi socialism was placed, there was an advertisement of the energy supplier Eon with the slogan "Eon is already providing tomorrow's gas today!". The faux pas had been caused by a time-saving measure in the editorial office: When printing out produced pages for proofreading, ads can be hidden. Nobody had reckoned with the misleading combination of ad text and article.