Lufthans discovers Lufthänsin
In-Flight Magazine: Lufthansa is launching its third in-flight magazine—for businesswomen.
again, airlines divide their travelers according to target groups
and launch corresponding in-flight magazines. For example, the Swiss
airline Swiss launched its second magazine, Swiss Universe, in December for
issued the Business Class. One step
The Swiss parent company Lufthansa is going further: From the publishing house Gruner
& Jahr recently had its print range, consisting of the
Travel magazine Lufthansa Magazin and the business class magazine Lufthansa
Exclusive, through a third title called Lufthansa Woman's World
supplement - for the approximately 180000 German businesswomen who have more than
fly ten times a year.
The new glossy magazine was first published on November 15, 2005 with
with an initial print run of 200,000 copies and 22 advertising pages of
10710 euros (introductory price). In future, the title will be published four times a year
with 120000 to 140000 copies. The second
issue is published according to Elke Miersen from the advertising sales department at G+J
Corporate Media on March 15. The normal price for an advertising page
applies from the third issue and amounts to 11900 euros. Content focus of Woman's World: lifestyle, exquisite fashion, something for everyone.
Business and, above all, leisure activities when traveling. Because especially with
The latter, as Lufthansa knows, gave way to the needs of much more airborne
businesswomen differ greatly from those of their male colleagues. Therefore
there is a "clear need to catch up" in this respect. (mk)
