Premiere with a new chance to broadcast the Bundesliga

Deutsche Telekom is negotiating with Premiere about a possible supply of program content. The Bundesliga games could still be broadcast via the Internet after all, as Deutsche Telekom holds the online broadcasting rights to the Bundesliga. It is technically possible to bring Internet signals to the TV screen via a digital receiver, writes Werben und Verkaufen with reference to Euro am Sonntag. This has also improved the position for renewed negotiations with the rights marketer Arena. Premiere's shares reacted with a price gain. Premiere has also parted company with its Chief Sports Officer Hans Mahr. Mahr had only held the position for 5 months. The background to the swift separation is the pay-TV broadcaster's widening of the allocation of live rights for the Bundesliga.