20 Minuten apologizes for unfortunate advertising placement

In the Swiss section on page eight of Thursday's edition, the top half-page ad problematically supports the SVP's anti-asylum advertisement at the bottom. The top Puma ad shows a group of black people standing in front of an entrance. It is not obvious at first glance that the advertisement is for football boots - the Puma logo and claim are too small. The headline of the SVP ad, which is directed against asylum policy and takes up the bottom page of the newspaper, immediately catches the eye: "We owe it to redistributors and state profiteers: social abuse!" Marcel Kohler, Managing Director of 20 Minuten, told Werbewoche that the placement was an oversight in the paper's planning. "We regret the incident and have apologized to the customer." Like all political advertisements, the SVP advertisement was scrutinized by the legal service, while the content of the Puma advertisement was examined. Kohler continues: "I have now issued instructions to also examine the environment of political advertisements in future." The free newspaper has a Wemf-certified circulation of 380,427 copies and reaches around 950,000 readers.