Edipresse acquires stake in French fashion magazine
Citizen K International is a quarterly magazine published in Paris that aims to be an opinion leader in fashion, lifestyle, and trends.
Western Switzerland's Edipresse Goup has acquired a stake of 55 % in the French publishing house Le Grand Kapital via its subsidiary in Luxembourg, the company has announced. Le Grand Kapital publishes the lifestyle magazine Citizen K International, which appears quarterly in Paris. The magazine is opinion-forming in terms of fashion, lifestyle and trends, the communiqué continues. There is a close relationship with leading fashion manufacturers and brands in the high-end sector. The magazine can therefore guarantee advertisers access to those readers who regularly invest in high-end products and services. Citizen K has seen a steady increase in readership, although Edipresse does not provide circulation figures. However, it does mention the price of the magazine: at one euro for around 400 pages, the price-performance ratio is optimal. Edipresse has already been involved in the launch of the Spanish edition of Citizen K. Within a year, the circulation of the Spanish version had increased to over 100,000 copies.
