Swatch advertises on Yahoo portals

The Swiss watch manufacturer Swatch is advertising on the Yahoo portals in France, Spain, Italy, Mexico, India and Germany for Valentine's Day on February 14. The campaign is intended to accompany the market launch of the new "Shake The Heart" watch model, as reported by the German magazine Werben & Verkaufen. From February 8, the new model will be presented with Roadblock advertisements as a Valentine's Day gift. The highlight of the campaign will be an interactive website event on Valentine's Day. Swatch and Yahoo Europe are cooperating for the first time.