Swiss television wants to make gains
At the annual media conference of Swiss television, the focus was on the loss of market share and the planned innovations.
In the last three years, SF has continuously lost market share, with a total of 1.2% in 2005. The average share for the whole day was therefore 33.4 percent. In absolute figures, all German-speaking Swiss watched 147 minutes of television per day, one minute less than in the previous year. Now the main evening program is to be innovated, according to Head of Television Ingrid Deltenere: Firstly, Tuesday evenings on SF 2 will be turned into event evenings, starting with the show "Genial daneben". There are also plans to revise and refresh various information programs, with Arena being the first to flicker across the screen with a new concept on March 8. The sports programs will be adapted to the new look and Swiss films will ensure ratings on Sunday evenings on SF 1. Major sporting events in particular were missing from Swiss television last year. With the forthcoming major events of the Winter Olympics and the Football World Cup in prime time, the Leutschenbach channel can be optimistic about the expected ratings, but since September the ratings have generally improved and are slowly emerging from the low pressure area, according to Ingrid Deltenere's message at the SF annual media conference. She sees this as confirmation that the clear program positioning of "two programs on two channels" at the
audience. It also wanted to know how Swiss television is generally perceived by the public, and the results were also available on Tuesday. In the representative image study conducted by a market research institute, 91 percent of German-speaking Swiss rated SF as important for Switzerland. 84 percent were familiar with it, 81 percent considered it trustworthy, 79 percent even likeable and 75 percent responsible. Swiss television is on the right track, was the SF's comment in view of these results.
audience. It also wanted to know how Swiss television is generally perceived by the public, and the results were also available on Tuesday. In the representative image study conducted by a market research institute, 91 percent of German-speaking Swiss rated SF as important for Switzerland. 84 percent were familiar with it, 81 percent considered it trustworthy, 79 percent even likeable and 75 percent responsible. Swiss television is on the right track, was the SF's comment in view of these results.
