PubliPresse redefines pricing system for services
PubliGroupe's PubliPresse division, comprising the four advertising companies Publicitas, Publiconnect, Publimedia, Publimag and Mosse Media, will introduce a new pricing system for its services in these five business areas on March 1.
The PubliPresse division of PubliGroupe, comprising the four advertising companies Publicitas, Publiconnect, Publimedia, Publimag and Mosse Media, is introducing a new pricing system for its services in these five business areas on March 1. The reason: the demand for services has become more individualized due to the broader range of advertising and possible combinations of print, online and mobile advertising. As a result, market requirements have grown steadily and the complexity of offers has increased. This increased complexity has prompted PubliPresse to bring transparency to the pricing system by structuring it more clearly, distinguishing between services that are included in the advertisement price and those that are subject to a charge. The following services are included:
Basic information on print media and the advertising offer on the Internet required for advertising planning
An initial quotationAdvice on technical issuesAdvertising space reservationsGood-to-printTransmission of print and online templatesQuality and appearance controlInstructions and checklistsCost-based services essentially include:Know-how mediation and advice for special questions
Analysis and interpretation of consumer data and advertising behavior of competitorsCreation of individual statistics and performance measurementsGraphic implementation of advertisements, banner ads and brochuresDiverse services in the administration of advertising ordersSince the different business sectors do not all offer the same services, the information provided to customers is also handled differently. Publicitas has sent out a printed version of the brochure "Our services at a glance" to customers. It is also available on the Internet (publicitas.ch > Services > Our services). At Publimedia and Publimag, price documentation can also be found on the Internet.
Basic information on print media and the advertising offer on the Internet required for advertising planning
An initial quotationAdvice on technical issuesAdvertising space reservationsGood-to-printTransmission of print and online templatesQuality and appearance controlInstructions and checklistsCost-based services essentially include:Know-how mediation and advice for special questions
Analysis and interpretation of consumer data and advertising behavior of competitorsCreation of individual statistics and performance measurementsGraphic implementation of advertisements, banner ads and brochuresDiverse services in the administration of advertising ordersSince the different business sectors do not all offer the same services, the information provided to customers is also handled differently. Publicitas has sent out a printed version of the brochure "Our services at a glance" to customers. It is also available on the Internet (publicitas.ch > Services > Our services). At Publimedia and Publimag, price documentation can also be found on the Internet.
