Republica mixes up young people online
A music platform for teens launched on Thursday.
On Thursday, a music platform for
young people launched. At www.decibel.dj, interested parties can obtain the
possibility to create remixes from samples by well-known Swiss musicians.
and then upload them again. As part of a
competition, which lasts eight to ten weeks, the remix tracks are to be
compete against each other and are awarded points by the audience.
The best remixes will be distributed on a compilation CD.
brought to you. The idea for decibel.dj came from the Bern-based
communications agency Republica. "The business idea was to use decibel.dj as a
online platform among young people and to introduce the remix to the
to the fore. The samples originate from Swiss
artists because there was no chance of obtaining the rights to songs
international artists," says Barbara Trachsel from
Republica of the Advertising Week. The remix competition is supported by strong
partners. If the campaign is successful, the aim is to
hold further competitions.
young people launched. At www.decibel.dj, interested parties can obtain the
possibility to create remixes from samples by well-known Swiss musicians.
and then upload them again. As part of a
competition, which lasts eight to ten weeks, the remix tracks are to be
compete against each other and are awarded points by the audience.
The best remixes will be distributed on a compilation CD.
brought to you. The idea for decibel.dj came from the Bern-based
communications agency Republica. "The business idea was to use decibel.dj as a
online platform among young people and to introduce the remix to the
to the fore. The samples originate from Swiss
artists because there was no chance of obtaining the rights to songs
international artists," says Barbara Trachsel from
Republica of the Advertising Week. The remix competition is supported by strong
partners. If the campaign is successful, the aim is to
hold further competitions.
