Tchibo, Motorola, Google and UBS honored as Best Brands in Germany
The findings of the market research study conducted by Nuremberg-based GfK form the basis for the 2006 Best Brands Award, which was presented on Wednesday evening in Munich.
The findings of the market research study by Nuremberg-based GfK form the basis of the Best Brands 2006 award, which was presented in Munich on Wednesday evening. Brand strength was determined on the basis of two criteria: current commercial success and brand strength in the minds of consumers. The award is being presented for the third time. This year's winners are Tchibo in the category Strongest Product Brand, Motorola in the category Strongest Growth Product Brand and Google in the category Strongest Corporate Brand. UBS wins the award in the special category Strongest financial brand among decision-makers. The initiators, TV marketer SevenOne Media, Wirtschaftswoche and agency group Serviceplan will provide the winners with communication and media services worth a total of one million euros.
