Swisscom Mobile acquires World Cup rights for Switzerland
As an official mobile video broadcaster, the company will offer content on Vodafone live. The offerings include, among other things, highlights from individual games and daily recaps.
Swisscom Mobile has secured the mobile communication rights for Switzerland for the 2006 FIFA World Cup. As the official mobile video broadcaster, the company will offer exclusive content live on Vodafone. Video clips ranging in length from 15 seconds to four minutes can be subscribed to or downloaded individually. The offer includes highlights of individual matches as well as daily summaries. In addition, Swisscom Mobile is the only mobile provider in Switzerland with the right to broadcast football matches live and uncut, as the company announced. Summaries of the latest matches are broadcast on a dedicated replay TV channel on Vodafone live. However, only owners of an EDGE or UMTS-capable cell phone can use the replay and live TV as well as most of the video clips. The rights license was awarded by FIFA subsidiary Infront Sports & Media.
