Cash family with new online offspring

The Cash Group is focusing on cross-media marketing and has launched a new service in the form of an e-mail newsletter. The Cash-Online newsletter is free of charge and, like the business newspaper Cash, is published on Thursdays. It was sent out for the first time last week to Cash Group customers who are already registered. The sections show a clear desire to intensify synergies: Top stories from the current issue of Cash, teaser to the programs on Cash-TV and review option of missed programs, reference to Cash-Online information and selected Cash-Online links, new Cash-Online blogs, reference to offers in the Cash-Shop. The interactive elements are a survey and a competition. The content is supplemented by promos for offers from Cash-Online platform partners and advertisements.