Coopzeitung and Partnerwinner.ch cooperate cross-medially

For Valentine's Day on February 14, Partnerwinner and Coopzeitung are launching a cross-media dating service. Every week in the printed edition of the Coopzeitung, selected partner seekers will be introduced to the German-speaking Swiss public. A "Date of the Week" gives two singles the chance to stand out to a large readership. The singles are interviewed by the Coopzeitung editorial team. The newspaper pages find their interactive counterpart on the Internet at www.coopzeitung/liebe. Firstly, further information on these singles can be requested there. And secondly, Partnerwinner's entire dating offer can be accessed, as Ralf Ressmann, Head of Internet Coop-Presse, explains to Werbewoche. "Contact ad customers are made aware of the online platform by means of a trial offer. Anyone who places a classified ad will receive a voucher that entitles them to premium membership of Partnerwinner.ch for a short period," says Ressmann.
Partnerwinner is a subsidiary of the Tamedia media group. With a reach of 2,629,000 readers (MACH 2005), the Coopzeitung is the most widely read weekly publication in German-speaking Switzerland, according to its own figures.